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  • Writer's pictureBloom North

A Day in the Life: Cherry Booth

It all starts

Being woken by the cat miaowing to go out, now dawn is breaking earlier, this can be a bit too early, 4am starts anyone! Mostly I manage another couple of hours before the alarm. I’m straight in the shower, dressed and ready for the day. Depending on the weather I’ll head out for a walk, I live at the bottom of a steep hill and some mornings I have to talk myself into walking up it rather than the down. Trying my best to use the ‘commute time’ to do more than just putting the washing machine on.

On a typical day

My day is now spent at the kitchen table. It starts with a run through my diary, the key things I need to achieve that day, and then we’re into ‘teams’, first up a daily team drop in, a check in with my London colleagues and then various other meetings there’s always something happening, being asked for advice, supporting others, and when I can I’m catching up on podcasts, (high performance teams is my current go to) webinars or learning.

I got into my career

Completely by accident. I started working as a receptionist at a small agency, as they grew, I moved into media planning and buying, few agencies later and I landed at what is now Wavemaker where I flourished for 17 years before deciding time for a new challenge, moving to work for a start-up, followed by 6 months mat cover at News UK, before moving to Global 3 ½ years ago. I love it.

The positives I have taken over the last 12 months

I am fortunate to live with, work and know some pretty amazing people. The key positives I have taken is how adaptable, resilient, tenacious and committed my team are. As a family, we have connected more across the week, eaten dinner together more, played boardgames, watched Netflix, we’ve talked more (harder than it sounds when you’ve a 21-year-old who lives on the PlayStation). It’s not been easy we’ve all had days when we’ve struggled but I am very grateful for all those who play a part in my life and when we can I can’t wait to give big hugs to everyone of them.


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