Together we are Bloom North

Our Mission

We’re on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers and pay it forward for the next generation.

Our Commitment

We can’t prevent life’s challenges, but we can keep growing through them. As individuals we continue to demonstrate resilience through adversity, and we aim to bring our connections together to support and lift each other up and use our collective power as a force for change.

Our 2021

We will deliver our 2021 program with thoughtful consideration of what our connections need whilst challenging the industry’s gendered bias through initiatives, advocacy, awareness, and debate.

Meet the Committee

Viv Woodward


Client Director at The Guardian

Viv has worked in the media industry for 20+ years and has been part of the Bloom North Committee since its inception in 2018. At that time she jumped in at the deep end and managed Bloom’s live events, having had no real experience at all in that area !! 

Viv is incredibly proud and honoured to be working with such an amazing team of women, and to be part of Bloom’s  growth  to become an open and  supportive network offering relevant events, mentoring and supportive initiatives to over 400 + connections. 

This year, Viv decided it was time to step up  as President for 2021, having witnessed how much covid has affected and fragmented the media and comms landscape for so long, and more so for women. She wanted to dedicate her energy (she has quite alot of that)  into ensuring that Bloom North helps bring the support and inspiration women need right now, aswell helping bring the industry together again. And like so many others, she’s really looking forward to seeing some real faces again !


Laura Jane Sanderson

Vice President

Director of Sales (UK Regions) at Teads

Laura’s passion for creating a world where all women thrive is matched only by her love affair with coffee.

After a decade in the media industry, Laura believes the daily work we do to change and shape the culture in consumers lives opens the opportunity for us to reflect and do the same for those working within the media, communication and creative industries. This is why she has stepped up as Bloom North VP in 2021, believing it is time to move on from limited perspectives, and willing our connections and community to open up with courage to inspire action.

Her goal is to deliver a supportive and engaging 2021 program along with our President Viv Woodward, and the wider committee.


Charlotte Bowker

Social and Marketing

Business Director at Social Chain UK

Charlotte originally joined the Bloom North committee back in September 2019 to lead social media and support with their wider marketing efforts. She had only been recently introduced to the community and what became immediately clear was just how valuable it was for people across the comms landscape to have this open forum to talk, provocate and seek much needed support. 


Charlotte loves being part of the Committee, and views it as a true privilege and source of inspiration every single day. What she appreciates most is how passionate the team are about empowering people at all stages of their career and supporting them with all aspects. Whether it's bouncing back from challenging times to celebrating a new promotion - Bloom North are always there. 


Moving into 2021, Charlotte will be leading all of Bloom North’s marketing efforts with an incredible team of creatives and content executives. Her role is to ensure that Bloom’s connections and their needs are at the heart of all of their initiatives and communications over the next 12 months.  She’s really looking forward to seeing what this year beholds and what she, with the rest of Bloom North can go on to achieve together. 


Lucy Gugas

Public Relations 

Commercial Publisher at Woman & Home and Creative and Digital Director at Future

Lucy is the Commercial Publisher at Woman & Home and the Partnership Director at Marie Claire, MyImperfectlife and Fit&Well. With over twenty years in the media industry Lucy is committed to supporting women via mentoring and skill sharing. She is driven by inspiring women to join this incredible industry and educating the younger generation about the multitude of opportunities it has to offer. Lucy has been a part of Bloom North since it launched in 2018 and has seen first hand how collaborative and open the network is. The event program, mentoring scheme and thought leadership are best in class in the regions. With Viv and Laura at the helm Lucy is excited to be a part of Bloom North's 2021 progression. 


Hannah Lynch


Group Agency Manager at Global

Hannah has always enjoyed being involved in Global events and with her relevant skills and experience was delighted to be an active part of the Bloom North committee to help drive open and honest conversations across the industry. She feels very passionately about being in a network that inspires women to achieve their career goals and enables them to flourish. Outside of the office Hannah enjoys an active lifestyle as a fitness enthusiast, dog & chicken lover and loves spending as much time in the sunshine as possible.


Gemma Inglis


Media Manager at PHD

Gemma has been working in the media industry for over 4 years. She started at Hearst UK as an Intern and worked her way up to Sales Manager in under three years before she decided to explore her interest in media planning and joined PHD as a Planning Manager in 2019. As a winner of the MPA Rising Star Award in 2019 she is very passionate about highlighting and developing new talent in the industry and is thrilled to be part of the Bloom 2021 Committee to help to continue to drive industry change.


Lisa Thompson


Account Director, Strategy & Planning at Wavemaker North

Lisa has worked in the media industry at Wavemaker for almost 11 years. Lisa was really drawn to being an active member of the Bloom North committee in 2021 as she is hugely passionate about Diversity & Inclusion, an interest she unearthed completing her IPA Excellence diploma.  Lisa really wants to pay it forward and helping organise training events allows her to do that. For her, it was also about being actively involved in a group that champions and empowers women not just in 2021 and beyond.


Helen Lee


Client Partner Lead at Microsoft

Helen is a Client Partner Lead at Microsoft and joined the business 12 months ago. Prior to this she worked in London for over 20 years and has experience across Magazines, Radio, Newspapers, Brand Management, TV, however, spent the last 14 years within Digital gaining specialism in mobile; native; video; social and content marketing. In her own words ‘I love the industry I work in and I am passionate about improving it too!’

She became a member of Bloom UK in 2019 and as a consequence committed to mentoring people in the industry and was also part of the Bloom exchange program pilot, mentoring senior men.  Having relocated back to her roots in the North, along with her 13 year old son and to be closer to her extended family, it made sense to migrate to Bloom North.

Having experienced a plethora of life’s challenges, which she is happy to share, Helen hopes to enable others through difficult situations be it work related or otherwise.


Paula Norris


Regional Sales Director at Captify

After 17+ years in the media industry both agency and sales side Paula has been inspired by many women in senior positions, but also her peers. She feels incredibly proud to call some of the women she has met along the way really close friends and always uses them as a force of inspiration when she finds life tough. Paula feels that the talent and resilience in the industry is incredible, and wholeheartedly believes in Bloom's mission to use our collective power as a force for change. After attending a few of the events over the years and hearing about the network's mission, Paula felt inspired and in equal parts envious of all the team involved. After having left every event feeling rejuvenated, inspired and educated, she really wants to play a part in that feeling.


Prim Patel


Portfolio Finance Director at Regital

Prim joined Bloom North in 2019 as treasurer. She'd been to a couple of panel events and loved the atmosphere so jumped at the chance to join the committee. As well as the choice of topic and panellists, the events felt really inspirational and genuine to her. Prim strongly believes in women lifting up other women with the supportive ethos of Bloom North being very close to her heart. The one thing she really enjoys is seeing people succeed in their ambitions and feels honoured to play what she sees as a tiny part in helping that process. 


Danielle Bromley

Sponsorships & Partnerships 

Danielle spent over 20 years working in media sales across a variety of disciplines including Radio, Magazines, Newspapers, digital and ad tech. Within that time Danielle launched and ran her own independent sales house for 5 years, representing several London based publishers.

After a life changing event in 2018 which resulted in an enforced break from work, Danielle decided to launch a new business venture. Her love of business and helping others to grow and develop theirs lead to the launch of Danielle Bromley Business Development in February 2021.

Danielle has taken on many voluntary roles over the years and jumped to the chance to be part of Bloom North as Head of Sponsorship. 

The team of women who are involved are incredible. Their drive & commitment to making a difference is inspiring. Danielle is passionate about helping young women to achieve their potential and is keen that everyone has access to the support they need to develop.

16 other women give their time and energy to ensure we create a vibrant and engaging network:
Sarah Fleming, Emma Mulcahy, Jenni Sanderson, Dominique Henshaw, Kally Boshnakova, Alicia Carroll, Georgia Penny, Sadie Teasdale, Sam Hall, Laura Walters, Caroline McKee, Lucy Quinn, Phoebe Bates, Natalie Green, Grace Teer, Ellie Smith, and Pippa Nixon.


Supported by our Trustees Nicole O'Shea, Danielle Sewell, Michelle Vint and Ffion Turner.